You've taken some time to send us your meta keywords. You've taken other steps to optimize your site for search engines like Google and Yahoo. You've asked partners to link to your site to increase your page rank. All great - but how do you know if any of that is actually working?

Good question! What you need is a tool. Some way to track people coming and going from your site. Ideally, something that would tell you what pages their looking at, how long they stay, how often they bother clicking beyond the home page.

Lucky for you the smart people at Google have just such a tool - and its free! All you need to do is take a couple minutes to setup an account by visiting this site:

www.google.com/analytics

Once you setup your account, Google will give you some magic code that needs to be put onto your site. That's where we come in. Send us that code and we'll take it from there. Within a couple of days, you'll be getting data that you can slice and dice using bunches of standard Google reports, use them to set some goals, and track your progress over time.

What do you do once the data starts rolling in?  Great question!  We'll leave it to the folks at Google to offer a great answer in this informative 10-minute video.

Beginning Analytics: Interpreting and Acting on Your Data

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