Install Google Analytics code to track traffic

Google Analytics is a helpful tool that tracks traffic on your website. This can include standard metrics tracked by Google including page views, bounce rates and time on site as well as Soapbox-specific enhancements such as file downloads, email links, and exit links to external sites. To get started, create a free account with Google Analytics. Once you have done so, enter your Google Analytics site tracking Id in Soapbox:

1. Login to the Soapbox administrator
2. On the right side of the Control Panel, click the Google Analytics 4 module title
3. For Enabled, select Yes
4. For Google Analytics 4 Measurement ID, insert your account's Measurement Id provided by Google. You can choose to include the initial "G-" or not.
5. Click Save Google Analytics 4 Settings

Once you have enabled the plugin, Google will begin collecting data. You will be able to review the status of this data collection by logging in to your Google Analytics account.

After the initial data collection has begun, you will be able to review your site traffic statistics, create goals, run experiments, and much more.