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Understanding URL lowercasing in Soapbox Engage


To enhance user experience and consistency across the Soapbox Engage platform, the service standardizes all created URLs to lowercase. This article explains the rationale, its benefits, and how it impacts an organization's online engagement activities.

Why lowercase URLs?

Consistency and Usability: Lowercase URLs provide a uniform experience for both users and administrators. They eliminate confusion that may arise from remembering the correct case of letters in URLs, thereby simplifying access to an account's content.

Technical Reliability: Web servers may treat URLs with different cases as distinct addresses (e.g., /AboutUs vs. /aboutus). Standardizing URLs to lowercase ensures that all users reach the intended page, regardless of how they type the address.

Search Engine Optimization (SEO): Search engines like Google recommend maintaining consistent URLs. Lowercase URLs help avoid duplicate content issues, where the same page might be indexed under multiple URLs due to case differences, potentially affecting an account's SEO performance.

How it works

Whenever a URL is created or modified for a Soapbox Engage page, the system automatically converts any uppercase letters to lowercase.

Automatic Conversion: Users do not need to manually lowercase URLs when creating new content or resources on the platform. The system takes care of this automatically.
Best Practices: Use the lowercase standard for any external links or references to Soapbox Engage content. This practice ensures reliability and maximizes the SEO benefits.


Lowercasing URLs is a best practice that Soapbox Engage has adopted to improve consistency, reliability, and SEO performance for a nonprofit organization's online presence. By understanding and implementing this standard, users can ensure a smoother, more effective engagement with an audience.

For further assistance or questions, please reach out to our support team.

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