With recent updates to Soapbox, we've added the ability for you to easily track conversion rates for your Donation forms. This landmark feature extends existing integration between Soapbox and your Google Analytics account to make use of Google's Enhanced Ecommerce features, making your online fundraising efforts more informed than ever before.
With just a couple of clicks, you can enable this new feature and begin collecting valuable performance data today. With it, you'll have at-a-glance insights into the conversion rate - or "Buy-to-Detail Rate" in Analytics-speak - of all your Donation forms, allowing you to easily compare and contrast performance so you can zero in on which forms work best and which can be improved.
For details on enabling this feature as well as valuable tips, check out Enabling Google Analytics Enhanced Ecommerce to track conversion rates and other key metrics for Donation forms.