In Directories, you can allow front end users to search for Salesforce records located within a radius they choose for a given zip code. With a recent update to Soapbox, we've updated that search tool to integrate directly with Salesforce geocoding service when querying data in the Account, Contact, or Lead objects. This radically simplifies and improves the process for both administrators and front end users, allowing you to share exactly the data you want and your site visitors to find exactly the information they need.
For more details on enabling the optional Salesforce geocoding service and setting up zip radius searches in Directories, view our knowledge base article.
Happy Soapboxing!